100% Pure (One Hundred Percent Pure) Cosmetics and Skin Care are 100% natural and organic, made with food grade ingredients. Loved by international celebrities including Eva Mendez, Kate Hudson, Madonna and Jessica Alba who featured the 100% Pure brand in her book The Honest Life.
100% Pure is a world wide sensation, the purest complete range of skin care, colour cosmetics, hair care & body care on earth. Their cult Coffee Bean Caffeine Eye Cream has been featured on the Dr. Oz Show as an anti-ageing breakthrough and their famous Black Tea Mascara is a global best seller. This entire range is vegan (or vegetarian if cruelty free honey or beeswax is used). The colours in their makeup come from real fruit and vegetable pigments.